About: XIV Lashes is a beauty-focused lash company.
XIV Lashes branding is based on a rough concept sketch provided by the owner. It was essential for her to incorporate a butterfly within the design as a stand-alone mark and part of the logo.
SERVICES RENDERED: BRAND IDENTITY / APPAREL DESIGN / ILLUSTRATIONS / ICONSÂ / ART DIRECTION
PRIMARY LOCKUP + ALTERNATE LOGO
This was a small easter egg icon design the client really wanted within the main logo. The letters within the butterfly relate to her children.
